25 BILLION?!! That’s an awful lot of apps. And according to the BBC, this is the first time Disney have released a new character on an app rather than via film...kind of incredible how the tables have turned and that Disney are certain that ‘Swampy the Alligator’ will still reach their target audience of kids. “Bart Decrem, general manager of Disney Mobile, said gaming - once traditionally the realm of "teenage boys" - is now reaching a much wider audience.” (BBC Business)
I recently saw this quote on one of my friends Facebook profiles:
“Kids these days have mobiles, laptops and tablets. In my day, we had paper, crayons and an imagination”
Ok so whilst this is potentially true (also, in my opinion down to parents allowing too much emphasis on material possessions, but that’s a whole other story!) I also think that imagination can stem from technology. I’m still inspired and enthused by articles I read on various blogs, as well as by reading books; and by a cool app I’ve been recommended as well as having a chat with a friend. There is definitely a place for both - and I say ‘both’ in the hopes that people will understand that there is still very much a place for the written word (or the handwritten word!) and conversations with old friends. Not to get all nostalgic or anything :)

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