Interview with John Eikenberry CTO of ‘stealth start-up’ RollUp Media
John Eikenberry is the CTO of ‘stealth
start-up’ RollUp Media. He has over
twenty years of experience in the IT field, the latter half of which he has
been a Chief Technology Officer. He is
an impressive example of how a genuine love of technology and a thirst for
knowledge can lead to remarkable things.
John has worked in both large companies and start-up businesses, and has
been an asset to all concerned. His
infectious enthusiasm for IT is evident and his extensive experience and
hands-on knowledge makes him an exceptional find.
Testing Circle would like to thank John Eikenberry and
everyone at RollUp Media for allowing us to conduct this interview. Interviewed by Ashleigh Ace, Testing Circle Marketing Manager.
Did you choose IT or did IT choose you?
I
grew up in various parts of the United States, with a Research Scientist father
and a School teacher mother...I was always encourage to ‘explore and tinker’ so
indirectly, I was always around an assortment of technologies even from a young
age. I was disassembling lawnmowers,
model aeroplanes and very early forms of computers at home, and then got to go
to work with my Dad and play around with mainframes. During high school I was the proud owner of
my first computer, a Commodore 64 and then later on in my college years, was
using the early stage Apple IIe. You
could say I have always been interested in the evolution of things and how
things work, so in answer to your question, I chose IT as a career but it chose
me from the get go.
Is there such as thing as a 'typical day' for you? If so, what does it consist of?
There
is no such thing as a typical day for me.
There is a famous quote “the best laid plans of mice and men...” go
wrong! I tend to find that if I plan
things and prioritize, within the space of an hour all those priorities can
shift and I have to adapt and structure myself around what is happening at that
precise moment. I enjoy the challenge of
the unexpected; being able to adapt and react to situations is certainly key in
this job.
What is your favourite thing about your job?
The
challenges. I really enjoy solving
puzzles and creative thinking; being able to take a problem, a lot of the time
with incomplete information, and find a solution. I also really love that I get to be around so
many different types of people, and bring them all together. It makes a great team when people with
different views and ideas come together, it shows strengths and weaknesses not
only in the people, but in the business and its projects. I like the exchange of information, and
really love encouraging people to be creative instead of just telling them what
to do.
What are some of the challenges of your job?
The
problems incurred are a challenge, but are also part of the fun of it all. If something is working correctly, you never
hear about it, but when it starts to go wrong, the whole world has something to
say! A part of the job of a CTO or any
leader for that matter, is to learn when to shield your team from the harsh
reality of the outside world and it’s problems, and when to let them see when
their work has potentially affected something or someone. You can’t be the master of everything, you
have to learn to delegate and trust the people in your team, whether that’s
four or four hundred people.
What
is the best piece of advice you could give someone considering a career
in IT? Or more specifically, someone who wants to end up in a similar
role to you?
You
really need to ask yourself, are you an IT person or a people person? For example, I have met some brilliant
engineers during my career who have the glimmer of the ‘CTO’ position in their
future and when they shoot for it and obtain the position, they often miss the
‘hands on’ approach as you tend to be a lot more in the boardroom and less in
the operating room. You have to learn to
pick out your weaknesses, for example if you are an introvert by nature, learn
to get out more and be more confident! The
CTO needs to understand the business and the way it runs, and appreciate that
the people saying ‘no’ to you are not saying no to you...it is an ‘economic no’
because you need to realize the reality of the cost of x-number of engineers
and their time. So always be prepared
with multiple alternatives!
How did you get into your current role?
I was
a professional programmer throughout high school, and upon leaving, I had the
amazing opportunity to work within the medical sector and forge the first step into
DNA sequences. I am one of very few
people who get to say that when the scientists were reading out the DNA
sequences, I was inputting them into a program I helped design, to make the
first steps in learning more about genetics.
I studied computer systems engineering, learning the core technologies
of things like chip design and operating systems. I then moved to team leadership and
discovered the amazing invention of the Internet when I worked at Lycos. I moved to Europe where I have now been for around
fifteen years, and have mostly been involved in start-ups where I enjoy the
challenge of wearing multiple hats, and doing more than I perhaps would get to
do if I worked in a larger Company.
What is your best memory throughout your IT Career?
I remember one project that looked as though it was doomed from the start! We had people leave, people off ill, things breaking...basically, everything that could go wrong, did go wrong. We had to change around and lose so many things from the initial plan and right when it looked as though we were going to fail, my team brought it all together, with the original plan no less and we were on time, on budget and the functionality was great. There is such a sense of relief and pride when a project comes together, and when all the odds are against you, it’s an even better feeling when you pull it off!
What personal characteristics do you think you need to be in your job?
I
think this varies from CTO to CTO, but on the whole I would say you have to
play to your strengths. I like
organization and structure and trying to motivate my team. You have to be able to see the bigger picture
and bring people together with one common goal.
Tenacity and certainly another key characteristic, never give up! There is a creed among inventors; “never be
satisfied with how things work” - there is always room for improvement! And if you don’t do it, someone else will
come in behind you and create something even better. I remember a story I heard once about a car
body spray painting manufacturer, who brought in a team of consultants to help
with their excess wastage of paint - out of a staggering one hundred litres of
paint, only one litre actually made it on to the car itself! The Company wanted to improve these figures
to meet the industry standard of 95% wastage.
The consultant thought this was complete madness, and created a new
system whereby the new industry standard was set of only 8% wastage. Thus proving the point that you should never
just do what’s expected and then rest...keep pushing the envelope.
How do you think we could encourage more Graduates into IT?
I think by showing them the challenges and the fun that’s involved in creating solutions. Of course there’s hard work and number crunching involved, but the end results can be so rewarding. We need teachers in the education systems to not just teach from a text book - put what’s in the books, into practise and make the connection for students between words and the real life. By bringing connections together, it might just inspire graduates and get them thinking about solutions to problems.
Blackberry, iPhone, Android or other?
Now I am most certainly an iPhone man, but initially I resisted the smart phone in favour of my ever trusted Nokia. However, when I found out that my parents had gone and bought themselves iPhones, I quickly caught on!
What car do you drive?
Well I thought I’d follow suit with my love for Apple...first I got the iPod, then the iPhone and most recently the iPad, so it only makes sense that I drive the IQ.
Who would play you in a movie?
Johnny Depp - he is a great versatile actor. Somehow I don’t think it would be a Hollywood blockbuster though!
Testing Circle would like to thank John Eikenberry for allowing us to conduct this interview.Interviewed by Ashleigh Ace, Testing Circle Marketing Manager.